Last Updated: 21st July 2025
This Privacy Policy explains how Rocket & Be (“we”, “us”, “our”) collects, uses, and protects any information that you give us when you use this website (rocketandbe.com).
We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
Rocket & Be may change this policy from time to time by updating this page. You should check this page occasionally to ensure that you are happy with any changes.
1. Who We Are
Rocket & Be is an online shop based in the United Kingdom, operating from:
The Forge,
1 Oxford Road
Adderbury
OX17 3NF
For any data protection queries, please contact us via our on-site contact form located at rocketandbe.com/contact-us.
2. What Data We Collect About You
We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:
- Identity Data: includes first name, last name, title.
- Contact Data: includes billing address, delivery address, email address, and telephone numbers.
- Financial Data: includes payment card details (processed securely by third-party payment processors, we do not directly store this data).
- Transaction Data: includes details about payments to and from you and other details of products you have purchased from us.
- Technical Data: includes internet protocol (IP) address, your login data (if you create an account), browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
- Profile Data: includes your username and password (if you create an account), purchases or orders made by you, your interests, preferences, feedback, and survey responses.
- Usage Data: includes information about how you use our website, products, and services.
- Marketing and Communications Data: includes your preferences in receiving marketing from us and your communication preferences.
We also collect, use, and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.
3. How Your Personal Data is Collected
We use different methods to collect data from and about you, including through:
- Direct interactions: You may give us your Identity, Contact, and Financial Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you:
- Place an order for our products.
- Create an account on our website.
- Contact us with a query or complaint via our on-site contact form.
- Give us feedback.
- Automated technologies or interactions: As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies and other similar technologies. Please see our Cookie Policy (Section 10) for more details.
- Third parties or publicly available sources: We may receive personal data about you from various third parties, such as:
- Payment processors (e.g., Stripe) providing Transaction Data.
- WooCommerce (our e-commerce platform) providing Transaction and Technical Data.
- Dropshipping partners (e.g., Hills) providing Transaction Data related to orders fulfilled by them.
- Analytics providers (e.g., Google Analytics) providing Technical and Usage Data.
4. How We Use Your Personal Data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Where we need to perform the contract we are about to enter into or have entered into with you (e.g., to process and deliver your order).
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests (e.g., to improve our website and services).
- Where we need to comply with a legal obligation (e.g., for tax purposes).
We have set out below a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so.
| Purpose/Activity | Type of Data | Lawful Basis for Processing (UK GDPR) |
| To register you as a new customer | Identity, Contact, Profile | Performance of a contract with you |
| To process and deliver your order, including: | Identity, Contact, Financial, Transaction, Profile | Performance of a contract with you |
| – Manage payments, fees, and charges | Necessary for our legitimate interests (e.g., for debt recovery) | |
| – Collect and recover money owed to us | ||
| To manage our relationship with you, including: | Identity, Contact, Profile, Marketing & Communications, Usage | Performance of a contract with you; Necessary to comply with a legal obligation; Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services) |
| – Notifying you about changes to our terms or privacy policy | ||
| – Asking you to leave a review or take a survey | ||
| To enable you to partake in a survey | Identity, Contact, Profile, Usage, Marketing & Communications | Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business) |
| To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | Technical, Identity, Contact | Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) |
| To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you | Technical, Usage, Profile | Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy) |
| To use data analytics to improve our website, products/services, marketing, customer relationships and experiences | Technical, Usage | Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) |
5. Disclosure of Your Personal Data
We may share your personal data with the parties set out below for the purposes stated in Section 4.
- Internal Third Parties: Other companies within our group (if applicable) acting as processors or joint controllers.
- External Third Parties:
- Service providers acting as processors who provide IT and system administration services (e.g., WooCommerce).
- Payment gateways (e.g., Stripe) who process secure payments.
- Delivery services (e.g., Royal Mail, couriers) who facilitate the delivery of your orders.
- Dropshipping partners (e.g., Hills) who fulfil specific product orders directly.1
- Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors, and insurers who provide consultanc2y, banking, legal, insurance, and accounting services.
- HM Revenue & Customs, regulators, and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances.
- Analytics providers (e.g., Google Analytics) to help us understand website usage.
- Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
6. International Transfers
We store your personal data within the European Economic Area (EEA) or countries deemed to have adequate protection by the UK government. If any of our service providers transfer your personal data outside the UK or EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
- We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK.
- Where we use certain service providers, we may use specific contracts approved by the UK which give personal data the same protection it has in the UK.
7. Data Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.3
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.4
8. Data Retention5
W6e will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.
9. Your Legal Rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:
- Request access to your personal data (commonly known as a “data subject access request”).
- Request correction of the personal data that we hold about you.
- Request erasure of your personal data.
- Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground.7
- Request restriction of processing of your personal data.8
- Request the transfer of your personal data to you o9r to a third party.
- Withdraw consent at any time where we are relying on consent to process your personal data.
If you wish to exercise any of the rights set out above, please contact us using our on-site contact form.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
10. Cookies
Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them, please refer to our separate Cookie Policy.
11. Third-Party Links
This website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.
12. Changes to This Privacy Policy
We keep our Privacy Policy under regular review. This version was last updated on the date at the top of this policy.
